耐克任命前高管埃利奥特·希尔为首席执行官
9月20日，耐克公司宣布，现任CEO约翰·多纳霍将于明年1月底退休，并将由埃利奥特·希尔接任公司总裁兼首席执行官一职。这一人事变动消息一经公布，耐克股价在盘后交易中一度大涨逾10%。
埃利奥特·希尔现年59岁,自2019年加入耐克公司后一直负责领导公司全球品牌营销工作,此前他曾在亚马逊公司任职长达25年。市场分析师认为,希尔对于电商营销颇有经验,有望进一步推动耐克实现全渠道整合,同时深谙数字化转型大势,有利于公司顺应发展趋势,巩固在年轻消费者群体中的地位。
另一方面,投资者认为此次CEO人事变革预示着公司战略和管理层重组,可望为业绩注入新的增长动能。耐克公司过去一年销售业绩增速放缓,在消费低迷和中国市场表现疲软的背景下,公司亟需提振市场信心。新任CEO上任后,料将采取相应策略以重拾高速发展势头,未来业绩展望或将值得期待。
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