HUYA Inc. (NYSE: HUYA) saw its stock price surge 5.12% in pre-market trading on Wednesday, as investors reacted positively to the company's strong 2024 financial results and the announcement of a new dividend plan.

The Chinese game live streaming platform reported impressive growth in its non-live streaming business segments for the full year 2024. Revenues from game-related services, advertising, and other areas increased by 145.4% year-over-year to RMB1.33 billion, accounting for 21.9% of total net revenues, up from 7.8% in the previous year. This significant growth demonstrates the success of HUYA's strategic transformation efforts.

HUYA's profitability also showed marked improvement. The company reported a non-GAAP net income of RMB269 million for 2024, up 125.6% year-over-year. Additionally, net cash provided by operating activities turned positive at RMB94 million for the year. The fourth quarter results were particularly strong, with gross margin increasing to 11.4% from 1% in the same period last year, driven by cost optimization efforts.

In a move that further boosted investor confidence, HUYA announced a new shareholder return strategy. The company introduced a 2025-2027 dividend plan, aiming to distribute a total of no less than USD400 million in cash dividends over the next three years. For 2025, HUYA declared a cash dividend of USD1.47 per ADS, totaling approximately USD340 million.

Looking ahead, HUYA is focusing on integrating AI technologies to enhance its live streaming ecosystem. The company has already deployed an AI assistant feature and is developing AI-powered tools to improve content creation efficiency and user experience. These initiatives, along with continued efforts in game distribution and advertising, are expected to drive HUYA's long-term growth and transformation in the competitive game live streaming market.