异动解读 | 宏观经济不确定性及需求疲软拖累 eBay营收预期不佳股价暴跌

异动解读
31 Oct 2024

电商平台eBay旗下的藏品类和二手商品等独特商品类目一直是其吸引买家的核心竞争力,但在当前宏观经济形势不确定,消费者支出趋于保守的背景下,eBay预计这些类别的需求将出现疲软,导致公司下调了今年第四季度和全年营收指引,引发市场失望,股价在盘中和盘后交易中大幅下跌。

eBay公布的2024财年第三季度财报显示,公司第三季度净营收达26亿美元,同比增长3%,调整后每股收益1.19美元,分别超出了分析师预期的25.5亿美元和1.18美元。但公司预计第四季度营收将在25.3亿至25.9亿美元之间,低于分析师平均预期的26.5亿美元;预计全年营收为102.3亿至102.9亿美元,也低于预期的103.2亿美元,令投资者对其未来增长前景感到担忧。

分析人士表示,尽管eBay近年通过独特的商品类目谋求差异化,但当前充满挑战的宏观环境正考验着该公司的长期增长动力。投资者和市场将高度关注eBay在未来一段时间的营收增长举措,以评估其业绩前景。

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