10月30日,社交媒体公司Reddit股价盘中大涨28.38%,引发市场关注。公司2024年第三季度财报显示,凭借人工智能业务合作和广告收入的强劲表现,Reddit实现季度盈利并交出了超预期的业绩,这令投资者对该公司的长期增长前景更加看好。
数据显示,截至9月底的第三季度,Reddit净利润达到2990万美元,去年同期则为亏损。营收同比大增68%至3.484亿美元,大幅超出市场预期。每日活跃用户数攀升47%至9720万人。
本季度出色业绩主要受人工智能内容授权交易的推动。Reddit与谷歌和微软旗下OpenAI达成内容授权协议,为其人工智能模型提供了海量数据支持,不仅创造了新的收入来源,也为公司在这一前沿领域占据了先机。此外,强劲的数字广告支出是另一大功臣,该项业务环比大增56%,占公司总营收90%以上。在用户参与度和规模不断提升下,广告业务前景看好。
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