Shares of MINISO Group Holding Limited (MNSO) soared 5.02% on October 1, 2024, as the global lifestyle brand opened its new Vancouver flagship store at CF Richmond Centre in Richmond, British Columbia. The launch of this pink-themed store underscores MINISO's growing presence in Canada and its mission to bring more joyful shopping experiences to a wider audience across the country.

The new 3500-square-feet flagship store, conveniently located in the heart of Richmond, offers a wide selection of around 3000 SKUs, including popular products such as blind boxes, plushies, cosmetics, stationery, and household items. The store features exclusive collaborations with famous IPs like Disney, Sanrio, BT21, Chiikawa, and Zanmang Loopy, as well as new beauty launches from brands like Black Rouge, Into You, MilleFee, and Canmake.

With its soft pink hues, playful neon elements, and interactive installations like a pink Ferris wheel and a blind box station, the store aims to create a visually captivating and immersive shopping environment for customers. The unique design and product variety make the Vancouver flagship a must-visit destination for shoppers in the area.