2024年10月28日,在线视频平台爱奇艺(IQ)盘中股价出现大涨,截至收盘,该股报2.68美元/股,上涨5.62%。此次大涨与爱奇艺推出一项名为"亲情卡"的新型会员服务密切相关。
爱奇艺"亲情卡"服务是一种针对现有黄金会员的附加服务。黄金会员仅需加付8美元,即可开通一个新的、独立的黄金会员账号。主账号和新开通的亲情账号拥有同等权益,均可享受独立登录、观看进度和观看记录,消除账号共享带来的隐私担忧。
业内人士分析认为,"亲情卡"服务既能拓展爱奇艺的会员群体,让更多价格敏感型用户付费观影,同时也为家庭共享需求的用户提供了一种官方渠道。此外,爱奇艺此举也将有效打击账号共享、租售分拆等黑灰产业链,为整个长视频行业的健康发展创造良好环境。
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