耐克(NKE)今日盘中股价大涨5.01%,引发市场高度关注。
导致股价大涨的主要原因是,耐克公司将与金·卡戴珊旗下的内衣品牌SKIMS合作,推出一个名为"NikeSKIMS"的女性运动装新品牌。
根据消息,NikeSKIMS系列将融合耐克的运动性能传统和SKIMS在女性服装领域的设计专业知识,推出训练服装、运动鞋款和相关配饰产品。这一合作旨在借助SKIMS品牌的时尚气质和女性审美优势,提升耐克在女性运动服饰市场的竞争力。
新品牌系列预计将于今年春季在美国部分地区零售店和网络渠道首次亮相,2026年进军全球主要市场。这一计划令市场看好耐克在可穿戴运动时尚领域的发展前景,因此推动股价出现明显上涨。
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