Snap Inc.周二发布的业绩超出预期,引导其股价在当日盘后大涨5.6%,创近几个月以来最大单日涨幅。该广告科技公司营收增长14%,来自广告业务的收入表现强劲。
Snap的广告改革计划初见成效,包括亮点业务线如直播广告、位置广告等的推陶。公司也为小型广告商拓宽了服务途径,这为广告收入注入了持续增长动能。同时,Snapchat+ 这一付费订阅项目的用户数持续增长,已成为另一重要的收入来源。
另外,TikTok在美国面临潜在的被禁风险,也为Snap提供了获取广告商份额的良机。Snap正加大在人工智能等前沿技术的投入,以发展新业务推动公司转型加速,从而分散对广告收入的依赖。总的来说,Snap新任CEO的举措奏效,公司业务增长前景明朗。
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