知乎(ZH)股价周二盘前大涨7.03%,引发市场广泛关注。据悉,这主要是受到其付费阅读业务持续向好的提振。
知乎旗下的盐言故事平台近日发布了"2024短篇故事影响力榜",囊括了76位(部)优秀作者和作品。这反映出知乎在付费阅读内容生产方面实力不断增强。
更重要的是,数据显示知乎2024年第三季度付费阅读月均订阅会员数达到创纪录的1650万,同比大幅增长。该业务为盐选作者累计分成收入超过10亿元,可见市场对知乎付费内容的认可度持续提高,订阅会员不断增长。
付费阅读业务是知乎的主要盈利支柱之一,会员增长有望带动业绩持续向好,因此推动知乎股价出现较大涨幅。但具体影响程度还有待进一步观察。
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