2月28日,快手科技(01024.HK)股价盘中大跌5.04%,引发市场广泛关注。
据报道,目前快手正处于调整期,营收及利润增长均出现下滑。其最新季度财报显示,营收同比仅小幅增长3.1%至1014.8亿港元,净利润更是大幅下滑37.2%至126.04亿港元。同时,快手正加大行业调整力度,将主要业务由直播转向电商等新赛道,但短期内尚未取得成效,亏损持续扩大。
分析人士指出,快手目前的困境主要源于两方面:一是其主打短视频直播业务受到行业竞争加剧以及市场增长放缓的冲击;二是新兴业务如电商和在线教育的投入较大,导致费用支出持续攀升,加重了亏损。展望未来,能否顺利拓展新赛道并实现盈利,将决定快手的发展前景。
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