网约车公司Lyft周二夜盘大跌9.73%,引发了市场高度关注。此前,Lyft在公布第四季度财报时预计,当季总预订额将低于预期,主要是与更大竞争对手优步的激烈竞争以及一些地区天气极端等因素,令公司新业务增长承压所致。
具体来看,Lyft预计第一季度总预订额将在40.5亿至42亿美元之间,低于此前市场预期的42.6亿美元。不过,公司当季调整后核心盈利预期约为9000万至9500万美元,中位数略低于市场预期。第四季度,Lyft营收同比增长27%至15.5亿美元,基本符合预期。
Lyft表示,为了吸引乘客,必须与规模更大的竞争对手优步比拼价格,以抢占更多市场份额。目前,这种激进的竞争策略确实帮助公司创下每季乘车量和司机工时的新高。但投资者普遍担忧,Lyft难以在同优步的竞争中占据主导,从而令股价承压大跌。
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