港媒解读:蔻驰牵手大白兔奶糖,意味着什么?

环球网
10 Nov 2022

来源:环球时报 香港《南华早报》11月9日文章,原题:全球品牌考虑本地化,借助以中国为中心的产品与国有实体联手吸引客户 外企如今越来越多地与中国本土品牌合作并将文化元素融入产品中,而有些品牌更进一步,与国企联手瞄准这个国家的14亿消费者。在上海举行的中国国际进口博览会(进博会)上,美国皮具制造商蔻驰、瑞典家具品牌宜家、丹麦玩具制造商乐高和奥地利珠宝品牌施华洛世奇等公司,都为参观者展示各自最新或即将...

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