2024年乳企中场战报:麦趣尔倒贴卖货,伊利广告费超70亿

时代周报
12 Sep 2024

在销售端低迷的大环境下,今年上半年乳企们过得怎么样?据《消费者报道》统计,截至目前,28家国内上市的乳企均已披露2024年中报业绩。总体而言,上述乳企的营业收入总额为1801.33亿元,同比下滑7.65%;净利润总额为120.66亿元,同比增长1.79%。具体至各个企业,哪些选手逆势增长?哪个企业最赚钱、毛利率最高?哪些企业最舍得投放广告?我们通过五个榜单给消费者一一揭晓。营收榜:伊利、蒙牛占...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10