全球体育用品品牌2024年二季度跟踪深度报告:运动服饰成长性延续 品牌端分化加剧

上海申银万国证...
18 Sep 2024

本期投资提示:二季度国货运动品牌需求彰显韧性,国际品牌持续分化。1)国内运动需求强韧性,户外、跑步等细分功能性赛道热度延续。24Q2 安踏/FILA/特步/361°品牌(线下)零售额同比增长高单位数/中单位数/10%/约10%。下半年在终端零售基数压力逐步缓和、体育赛事催化及新品加持下,运动服饰销售有望延续增长趋势。2)国际运动品牌表现持续分化,Adidas 恢复超预期,新锐品牌增长强劲。24Q2...

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