【信托证券：耐克更换CEO是正确之举 但未来前景仍不乐观】金十数据9月20日讯，信托证券分析师约瑟夫•奇韦洛和斯科特•奇卡雷利在一份研究报告中表示，耐克更换首席执行官是朝着正确方向迈出的一步，但潜在的转机仍是一个漫长而不确定的过程。耐克首席执行官约翰•多纳霍将于下个月退休，艾略特•希尔将于10月接替他的职位。分析师们认为，希尔在耐克工作数十年的经验，以及他在公司和行业内的声誉，有可能为该品牌的产品和营销注入有意义的活力。分析师称，"尽管如此，我们仍认为前路漫漫，前方可能有许多障碍。"他们提到的挑战包括德克斯HOKA品牌等新贵抢占市场份额，以及中国市场的压力。
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