出海弄潮儿 | 元气森林:Costco审厂条款超两百条,测试铝罐狂摔以解海运高损耗

财经网
19 Sep 2024

食饮企业出海的挑战从准入门槛开始,往往在工厂审核环节就会遭遇几百项盘问。待经历了数月的漫长海运,又因气温、磕碰带来的高损耗率“劝退”一波。等真正到了终端消费者面前,品牌认知从零起步的“白牌”印象、亦或是品类还处在早期的培育成本,都有可能让出海者无功而返。而将上述困难叠加,便是元气森林出海路程的缩影。这家饮料行业的“新生”在面对国内市场对手的围追堵截之时,曾喊出了向传统经销商学习的口号。但考虑到不少...

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