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路透9月19日 - 耐克 周四表示,公司首席执行官约翰-多纳霍(John Donahoe)在执掌公司五年多后将退休,这家运动服装巨头将调整高层,以重振销售和应对日益激烈的竞争。
公司任命埃利奥特-希尔(Elliott Hill)为总裁兼首席执行官,2024 年 10 月 14 日生效。
多纳霍的任务是加强耐克的在线业务,并通过直接面向消费者的渠道推动销售。
这一举措最初帮助公司扩大了大流行后对运动休闲的需求,使耐克在 2023 财年的年销售额首次突破 500 亿美元。
然而,由于疲于通胀的消费者削减了可自由支配的开支,加上中国市场的增长反弹速度低于预期,耐克公司的销售额自此面临压力,增长速度也有所放缓,LSEG 预计 2025 财年耐克的年销售额为 488.7 亿美元。
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