今年中秋假期,微度假、中短途游市场火热,以赏月、团圆为核心的“中式夜游”成为文旅消费热点,同时带动月饼、餐饮、零售等品类消费热潮。据顺丰同城数据,今年中秋节当日即配单量同比增长54%,其中商超百货同比增长134%,饮品品类同比增长81%。
此外,节日气氛浓厚也带来了礼品寄递和商务配送需求的激增,数据显示,顺丰同城节前个人用户单量连续两天突破历史峰值,节前礼赠和商务配送需求显著上升。
据文化和旅游部数据中心测算,今年中秋假期全国国内出游1.07亿人次,旅游总花费超过510亿元。在这一背景下,顺丰同城等即配平台成为消费者的得力助手,无论是旅途中的应急需求还是节日聚餐的即时送达,都能提供更便捷高效的助力。
业内人士认为,即时零售行业正突破节日消费的时间空间限制,成为消费增长的新动力。顺丰同城持续在各节日发挥其第三方即配专业优势,创新服务模式,提升服务质量,有望进一步满足市场多元化、个性化需求,为即时配送和即时零售行业发展注入更多活力。
(文章来源:证券日报)
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