茶饮行业“AB面”:谁翻车?谁狂奔?

连线Insight
24 Sep 2024

全文4586字,阅读约需14分钟,帮我划重点划重点01茶饮行业近期面临诸多挑战,如品牌同质化严重、价格战激烈以及创新不足。02跨界品牌如瑞幸咖啡和星巴克纷纷进入茶饮市场,给行业带来压力。03然而,茶饮品牌在同质化、价格战压力下,开始反思低价与同质化,寻求差异化发展。04喜茶内部信表示将不做同质化产品、不做单纯的低价内卷,推出更多差异化的产品和品牌活动。05陈宝平认为,随着经济回暖,茶饮行业仍有...

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