高端化会是青岛啤酒的解药吗?

氢消费
27 Sep 2024

撰文|大可编辑|杨勇按照惯例,第二季度是啤酒的消费高峰期。今年,伴随着欧洲杯、美洲杯以及奥运会等一系列大型体育赛事的接连举行,啤酒行业的营销活动也呈现出前所未有的活跃态势。无论是“啤酒搭配冰镇杯”“啤酒与体育赛事联动”“啤酒融入文化旅游”还是“啤酒邂逅音乐节”,各种创意营销策略层出不穷,意在激发消费者的购买欲望。然而,在这股营销热潮的背后,实际的销售数字却未能如愿攀升。通过各啤酒企业发布的中期报告...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10