耐克因业绩不佳换帅 内行人执掌帅印能否挽救颓势?

中国网财经
27 Sep 2024

中国网财经9月27日讯(记者 陈琼)因为业绩不及预期,运动服装巨头耐克公司祭出了“换帅”大招。耐克日前宣布公司首席执行官唐若修(John Donahoe)即将卸任,于10月13日正式退休,耐克资深高管、现年60岁的“老将”埃利奥特·希尔Elliott Hill将接任公司总裁兼CEO一职。分析人士指出,耐克试图通过重组高层来提振业绩,应对日益激烈的竞争,不过短期内要提振业绩还有一定难度。九德定位咨询...

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