宣布上市“Spiced”(含香料的)口味饮料仅7个月,可口可乐就停止了该产品的生产。9月29日,北京商报记者获悉,可口可乐在一则声明中表示,正在停止生产“Spiced”口味系列。值得注意的是,今年2月,可口可乐还将该系列定位为“永久性”口味。尽管可口可乐没有提供停止销售的具体原因,但业内普遍认为,消费者对新产品缺乏了解以及口味过于小众可能是导致销售不佳的原因。“Spiced”系列停产,意味着...
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