纺织服装品牌力跟踪月报202409期:休闲品牌搜索热度提升 安踏欧文中国行讨论度高

国信证券股份有...
30 Sep 2024

百度搜索指数:9 月进入换季期,休闲品牌百度搜索指数整体提升,运动品牌随着奥运结束热度环比回落。1)运动品牌中,高端户外运动品牌始祖鸟热度环比提升,推出科技棉服Atom Hoody,将保温和运动融合,满足户外运动的保暖需求;其余品牌随奥运结束热度降温。2)休闲品牌中,波司登/大平鸟/全棉时代/森马/巴拉巴拉/Dazzle/江南布衣热度环比提升,随着天气转凉,各休闲品牌围绕秋天换季进行营销,波司登...

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