​从风光无限到裁员风波:蕉下走下神坛?

氢消费
30 Sep 2024

撰文|李佳蔓编辑|杨勇2024年9月,户外品牌蕉下因裁员风波备受瞩目,这场风波背后,是新消费品牌在高速发展与资本压力下的艰难抉择。高速扩张后的阵痛与反思2024年9月1日,户外生活方式品牌蕉下因“裁员风波”登上了各大媒体的头条。据悉,此次内部调整波及品牌部、市场部、公关部等多个关键部门,裁员比例接近10%,引发业界的广泛关注和讨论。早在8月中旬,关于蕉下裁员的消息就不胫而走。面对外界的种种猜测,...

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