36氪出海·行业|印尼开茶饮店最快90天回本,东南亚能否成为蜜雪冰城们的第二战场

36氪出海
02 Oct 2024

全文4304字,阅读约需13分钟,帮我划重点划重点01中国茶饮品牌如蜜雪冰城、奈雪的茶等将目光投向东南亚市场,寻求新的发展机遇。02东南亚市场拥有约6.7亿总人口,其中30岁以下人口占比超过50%,购买力不断提升。03然而,中国茶饮品牌在东南亚市场面临挑战,如适应本土消费者口味、合规问题以及供应链管理。04为此,中国茶饮品牌需要充分理解当地消费者对“好”的定义,进行本地化研发和渠道选择。05...

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