雀巢销售增长遇阻 出售欧莱雅股份是好选择吗?

投资者网
07 Oct 2024

《投资者网》张静懿近日,外媒报道指出,雀巢正在考虑出售持有的欧莱雅集团20%的股份,以筹集资金用于广告和营销投资,旨在扭转市场份额下降的局面。雀巢是欧莱雅的第二大股东,持有的20.1%股份目前价值约470亿美元。在雀巢股价相对较低的情况下,出售部分或全部股份将为公司市场营销和股票回购计划提供资金。近年来,雀巢销售增长面临压力,因此公司在近期选择更换了全球首席执行官。在新任首席执行官的领导下,雀巢...

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