1天蒸发2000亿:60岁的耐克,尚能饭否?

正解局
08 Oct 2024

对于全世界的运动品牌,耐克绝对是顶级存在。也是中国很多人的青春记忆。国家田径队、男女篮都是耐克赞助对象。成立于1964年的耐克,到今年刚满60岁。花甲之年的耐克,却遇到了麻烦。今年以来,耐克的股价已经下跌了超过20%。尤其是在今年6月28日,股价一天跌掉了将近20美元。不到一天,284亿美元(换算成人民币差不多2000亿)蒸发!股价暴跌背后的逻辑也很简单。根据财报,耐克上一财年全年营收513.62...

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