耐克新财季营收下滑10% “换帅”能否摆脱困境?

GPLP犀牛财经
09 Oct 2024

作者:赵春晖10月2日,耐克集团公布了2025财年第一财季(截至2024年8月31日)业绩。本财季,耐克集团实现营收116亿美元,与上一年相比按报告基础下降了10%。其中,耐克品牌营收为111.11亿美元,同比下降10%;直销业务营收为47亿美元,同比下降13%;批发业务营收为64亿美元,同比下降8%。另一品牌匡威营收为5.01亿美元,同比下降15%,成为业绩的一个薄弱环节。利润方面,本财季,耐克...

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