Release Date: September 04, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: How do you plan to manage marketing spend in relation to user scale and future budgets? A: Andrey Fadeev, CEO, stated that the focus in Q3 will be on product development rather than overspending on marketing. Marketing spend is expected to remain comparable to Q2, with potential increases in Q4 and Q1 of the next year, subject to seasonality in 2025.
Q: What is the potential for expanding Hero Wars distribution on PC platforms like Steam? A: Andrey Fadeev, CEO, mentioned that the Steam platform is promising, particularly for Pixel Gun. The company plans to prepare the product for a massive scale on PC, likely in 2025, after ensuring it meets their standards.
Q: With declining CPM rates, do you foresee any changes in the market that could affect these rates? A: Andrey Fadeev, CEO, noted that the market has stabilized since the second half of 2023. While there might be changes towards the year-end due to large advertising campaigns, the overall trend is stable, and they do not expect substantial deviations.
Q: How do you view the trend of stable in-app purchases offsetting weaker ad bookings, and what are your expectations for bookings growth? A: Andrey Fadeev, CEO, expects the trend to continue, with strong in-app purchases and stable advertising monetization. While the market is more predictable, it remains volatile, so no specific guidance is provided. However, they have solid expectations for growth in H2 and 2025.
Q: Are there any strategies to improve stock liquidity and broaden the shareholder base? A: Andrey Fadeev, CEO, acknowledged the need for increased visibility and investor engagement. The company has a program in place to address liquidity, which will take several months to implement. They plan to participate in conferences and roadshows to enhance shareholder awareness.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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