来源:经理人传媒旗下《中国保险家》杂志 文/林晓耕近10年来,险资掀起了三次举牌潮。2015年的第一次举牌潮,缘起于一些中小险企将万能险作为快速提升保费规模、抢占市场份额的“低成本”融资工具,以达成获取市场份额的目的,随后在监管规范后迅速落下帷幕。2020年的第二次举牌潮,则是由头部险企主导,最大动因却是为应对会计准则调整的需要。而2023年以来的这次举牌潮,更多是长城人寿一家公司唱主角,但从中却...
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