Costco:50倍的奢侈品估值,到底是不是“泡沫”?

华尔街见闻
16 Oct 2024

通过海豚投研的Costco系列一、二文的分析,我们从营收端和成本/费用端两个角度,探讨了Costco在经营上,追求“少而精”而非“大而全”和“走得稳和久”而非“走得快”,与一般企业与众不同的理念。在这种理念下,Costco虽在增长速度、门店总数、总市值等指标上并非最强,但有着极强穿越经济/科技周期的业绩确定性,和“尽管我走的慢,对手也超不过我”的低毛利高壁垒。 在商业层面,Costco在其所属赛道...

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