智通财经APP获悉,根据TrendForce集邦咨询最新研究,OLED监视器市场近期迎来新的增长机遇,新型31.5吋OLED监视器的加入,加上各家面板厂通过产品规格提升及差异化,以及数家电竞品牌积极参与,预计2024年OLED监视器出货量上看144万台,年增率将高达181%,未来几年出货量有望维持高增长。
分析2024年主要品牌市占,Samsung(三星)凭借49吋OLED监视器出货量的强劲表现,辅以产品推陈出新,预估其今年市占率将扩大至31%,稳居第一。LGE则面板资源充足,积极开发新品和耕耘此产品线,预计将以19%的市占率成为OLED监视器出货第二名。
TrendForce集邦咨询表示,ASUS(华硕)布局高端产品方面不遗余力,2024年扩大OLED监视器出货有成,预计全年出货量将以些微差距赶上Dell(戴尔)争夺市占第三。MSI(微星科技)今年积极布局新渠道,成功大幅提升监视器出货量,不仅达成整体监视器增长最高的品牌,其OLED监视器出货年增幅度也最大,预估其OLED监视器市占率将跃升至11%,稳居第五大品牌。Gigabyte(技嘉科技)因今年积极新开OLED机种,市占率有机会跻身第六名。
从OLED的技术类型分析,QD-OLED受到Samsung Display积极扩大出货量,以及多家品牌厂开发QD-OLED 监视器机种带动,预计整机出货占比有机会从2023年的53.5%提升至2024年的73%,而预估2024年WOLED的出货市占仅剩下26%,而RGBOLED则占1%。
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