作为一种通过跨界联名促进商业增值的合作模式,授权行业的迅速发展正在不断放大市场的想象。 根据今年8月国际授权业协会(Licensing International)发布的《2024全球授权市场报告》,2023年全球授权商品和服务零售额达到3565亿美元。其中,中国授权商品和服务零售额同比增长9.6%至137.7亿美元,首次赶超德国,仅次于美国、英国和日本,跃居全球第四大授权市场。 10月16...
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