京东11.11运动户外增长迅猛 滑雪运动品类热销

证券日报
24 Oct 2024

  本报讯 (记者袁传玺)10月21日20点至10月22日24点,京东运动户外品类迎来爆发。运动鞋服、户外鞋服等多个品类实现同比超10倍的增长,公路车、户外仪表、滑雪服、动感单车、筋膜枪等运动户外装备成交额同比增长翻倍。包括斐乐、lululemon、可隆、北面、耐克阿迪达斯等运动户外鞋服品牌,以及佳明、崔克等专业装备品牌集中爆发,整体有超过600个品牌突破纪录,成交额同比增长超3倍。

(企业供图)

  随着冬季来临,滑雪运动作为趋势品类成交额同比增长更是超过13倍,冬季保暖相关品类成交额同比增长超20倍,羽毛球、有氧运动、瑜伽等室内健身场景品类成交额也实现同比翻倍增长。京东运动11.11期间,也通过全场直降、每天可领60元额外补贴、跨店每满300元减50元等多重优惠,带来“又便宜又好”的购物体验。

(文章来源:证券日报)

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