代工占9成,自有品牌羸弱,香江电器还差“二流”企业很远

野武士
21 Oct 2024

在营销界早就流传着一句话:“一流的企业卖标准,二流的企业卖品牌,三流的企业卖产品,四流的企业卖苦力。国产小家电自主品牌的香江电器,在撤回深交所上市申请四个月后,最近再次提交IPO申请。只不过这次从A股转战港交所,由国金证券独家保荐。香江电器上市目的之一就是为了设立泰国厂房以增强全球布局,同时还包括自动化与数字化升级改造、设立研发中心、引进新品牌以增强OBM业务等。据数据显示,即使是在公司近几年总...

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