在逆境中换帅,并撤回业绩指引,星巴克和耐克这两家美国消费巨头采用了同一个策略:先释放所有坏消息,以便从低起点重建。 当地时间周二,星巴克提前一周发布了第四季度的初步业绩,其利润和销售额未达预期,并宣布将暂停2025年全年的业绩指引,以便新任CEO Brian Niccol有足够时间评估业务并巩固关键策略。这一消息导致星巴克股价在周二盘后交易中下跌多达7%,周三小幅收涨。 在本月初,耐克也在收入低于...
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