阅文集团(00772)现涨超5%，截至发稿，涨5.31%，报28.75港元，成交额6302.85万港元。

消息面上，据媒体报道，卡牌潮流文化品牌Hitcard获得了新一轮融资，由阅文集团领投，权益变动完成后，预计阅文拥有Hitcard公司10%的股权。投资Hitcard是“阅文好物”业务商业化提速的其中一环，未来，阅文好物将与Hitcard加深合作，拓展IP商业化合作范围，提升合作IP数量，丰富卡牌玩法，以及利用Hitcard的工厂和渠道合作更多轻软周产品。

此外，国元国际指出，阅文集团在上半年继续加大对在线阅读业务投入，特别是精品内容供给效率和数量都有明显提升，目前以公司拥有的IP数量、AI运用技术和用户影使得公司在目前行业内仍有明显竞争优势。同时公司国际化进程取得积极进展，AI翻译技术的应用助力海外平台翻译作品快速增长，拓展了海外市场。

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