今年5月7日发布新款iPad 时,苹果CEO库克穿了一双据称专为发布会设计制作的耐克运动鞋(见下图),鞋舌处耐克的标志下方有“在iPad上制造”(Made on iPad)的字样。这不过是库克为耐克业绩煞费苦心的冰山一角。在运动鞋巨头整体行业逆风之际,作为将近二十年“常驻”董事的库克迎来了如何引领公司走出困境的新挑战。公开资料显示,2005年苹果任命库克为公司首席运营官,负责整个苹果的供应链和运营...
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