耐克震动:DTC不是原罪,产品失去创新才是根本

娱乐资本论
21 Oct 2024

全文5754字,阅读约需17分钟,帮我划重点划重点01耐克正在进行一场激烈的自我否定,CEO约翰·多纳霍卸任,埃利奥特·希尔回归担任CEO。02多纳霍主导的数字化转型导致耐克与经销商关系紧张,产品创新停滞。03然而,耐克在中国市场的问题并非完全源于DTC战略,过度依赖老款产品和创新不足也是原因之一。04为应对挑战,耐克任命董炜兼任ACG全球CEO,有望提升大中华区自主权。05尽管如此,耐克仍需重新...

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