【天猫双11运动户外新贵集体爆发，12家运动品牌首小时破亿】金十数据10月21日讯，今晚8点，天猫双11正式现货开卖，运动户外行业头部品牌斐乐、耐克、阿迪达斯、北面、安踏、骆驼、lululemon、jordan、迪桑特、李宁、斯凯奇、NEW BALANCE，12家品牌成交破亿。户外新贵品牌展现更强爆发力，伯希和2分钟超去年4小时，猛犸象、Helly Hansen20分钟超去年4小时，可隆38分钟超去年4小时。开卖首小时后，萨洛蒙同比增长超60%，昂跑、威尔胜同比增长超40%，Hoka OneOne同比增长超20%。据Quest Mobile《2024年新中产人群洞察报告》，全网新中产用户规模达 2.57 亿。其中运动鞋服、户外装备，是典型的新中产消费高爆发品类。
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