PLBY Group (PLBY) shares were rallying Monday after the company received interest from Cooper Hefner-led Hefner Capital regarding an acquisition of the Playboy brand, Bloomberg reported, citing sources familiar with the matter.
Hefner submitted a non-binding proposal to PLBY's board for all of Playboy's brand assets, including its intellectual property, the report said. The proposal, which is subject to due diligence, involves forming a new entity to acquire Playboy's assets for $100 million in cash along with a 10% equity interest in the new entity, it added.
PLBY and Hefner Capital did not immediately respond to MT Newswires' requests for comment.
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Price: 0.86, Change: +0.14, Percent Change: +18.80