许清流接班恒安国际3年,心相印向何处突围?

创业最前线
25 Oct 2024

全文2967字,阅读约需9分钟,帮我划重点划重点01心相印作为恒安国际旗下的知名品牌,在国内纸巾市场地位举足轻重,但近年来面临市场竞争加剧和消费者需求多样化挑战。02许清流接任恒安国际行政总裁后,尝试提升品牌影响力和定价能力,2022年心相印品牌实现营收约122.5亿元,同比增长24.5%。03然而,近期心相印品牌遭遇消费者质疑和投诉,如虫子壳问题,公司官方账号表示已核实处理,但投诉仍未最终结果。...

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