北京商报讯(记者卢扬程靓)10月28日,在新浪新闻2024探索大会上,微博COO王巍表示,传统的内容消费方式,如阅读、观看和简单的互动(转评赞)已不再满足用户对信息获取的深度需求。AI技术的应用为内容消费带来了两个主要的新特点:"总结式消费"和"多轮互动式深度信息消费"。据介绍,"总结式消费"即AI自动分析和总结篇幅较长内容,从中提取关键信息或用户可能感兴趣的细节要点。例如,微博智搜,结合大模型+搜索引擎,为用户提供全面的总结式信息消费服务。"多轮互动式深度信息消费"则是允许用户通过与AI进行多轮次的交互,深入理解和探讨内容。例如,微软在浏览器Edge上推出的CopilotVision,可以理解用户当前浏览的网页内容并根据内容和用户进行互动,该功能还将支持语音对话,让用户直接通过自然语言和AI助理进行交互。
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