消费“降级”浪潮下,线上渠道表现明显,今年的618,全网销售额总体下降了7%(星图数据)。线下一线城市的餐饮行业表现也很明显,官方数据显示,2024年3月开始,几乎所有一线城市餐饮行业陷入负增长:2024年前8个月,北京餐饮业收入850.8亿元,同比下降4.6%。同期,上海市住宿和餐饮业零售额958.94亿元,同比下降4.7%。人流量、消费客单、消费频次三降。而从全国来看,则是另一番境况:2024...
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