【理想汽车成立出海一级部门，瞄准中东、拉美市场】金十数据10月30日讯，据悉，近日理想汽车成立了出海一级部门，负责人为王进，向理想汽车销售与服务高级副总裁邹良军汇报。据了解，王进加入理想已经一年多时间。他是邹良军在华为的老部下，负责华为终端在智利的业务销售与服务。目前理想的出海一级部门人数不多，尚无太大动作。眼下，理想汽车的出海策略是在当地招募经销商。“直营体系建立面临的挑战很大。理想正招募经销商，想在已经有过市场验证的地方来卖车。”消息人士称。同时，理想也在为出海车型做专门设计，“年初已经把针对中东市场要改造的零部件都梳理完了。”对于出海目标市场，36氪汽车获悉，除了中东，拉丁美洲国家也成为理想出海的一个选项。而新出海负责人王进此前的经历，对拉美国家的业务落地相对熟悉。对于上述信息，官方表示不予置评。
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