周二,瑞幸咖啡(LKNCY.US)股价走高,截至发稿,该股涨超6.8%,报25.09美元。消息面上,瑞幸咖啡正计划重新登陆美国市场,以低价饮料击败星巴克等竞争对手。此前,瑞幸咖啡因财务欺诈丑闻在纳斯达克退市,并被处以1.8亿美元罚款。据两名知情人士透露,该公司正在为最早于明年进军美国作准备,其正在建立自己的供应链,并针对美国市场调整技术问题。2023年,瑞幸在中国的年收入达到249亿元(合35亿美元),首次超过星巴克。瑞幸咖啡目前在美国粉单市场市值约为65亿美元。
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