名创优品打造乐园式购物新业态 MINISO LAND全球拟拓300家店

第一财经
29 Oct 2024

零售店内出现了抓娃娃机、“摩天轮”和“旋转木马”……这是名创优品近期在上海试水开设的乐园式购物新业态MINISO LAND,门店内汇聚哈利波特、三丽鸥、迪士尼、chiikawa等知名IP,主打“兴趣消费”。  名创优品集团方面10月29日宣布,接下来MINISO LAND拟在中国市场开设100家门店,整体全球市场开设300家门店。  作为场景式IP联名集合店,MINISO LAND以叙事性布局、...

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