体育竞技赛场上,运动员竞争激烈,而赛场外,各大体育品牌的销售竞争亦同样焦灼。全球体育用品巨头耐克近期公布的最新业绩显示公司营利双降,而实际上,公司的业绩下滑持续有段时间,销售疲软也拖累了其在资本市场表现。今年以来,耐克的股价已跌去三成左右。耐克在经历它的黑暗时期。分析人士认为,在过去几年中,耐克过分强调直销战略,而在一定程度上忽视了产品创新,导致其他竞争对手迅速占领了市场,造成耐克的市场份额流失。...
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