随着文化产业的蓬勃发展,IP(知识产权)成为推动市场增长的重要力量。众多IP巨头不再局限于对线上市场的争夺,而是纷纷将目光投向线下,通过开设主题乐园等方式拓展业务版图。美国流媒体巨头奈飞(Netflix)日前宣布,将在2025年开设两个主题乐园。与迪士尼和环球影城等传统主题公园不同,奈飞的主题乐园将建在购物中心里,充分利用现有的商业空间建造一个大型体验式娱乐场所。乐园将涵盖沉浸式剧院、密室逃脱、...
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