智通财经APP获悉，家电股午后走高，截至发稿，海信家电(00921)涨4.83%，报26.05港元；美的集团(00300)涨3.5%，报72.5港元；VESYNC(02148)涨2.07%，报3.94港元；海尔智家(00669)涨0.83%，报109.2港元。
太平洋证券指出，家电销额阶段性位居“双11”全网榜首，抖音平台开门红表现亮眼。该行指出，在国家和地方家电以旧换新补贴的加持下，今年“双11”家电产品的优惠力度或强于往年，对终端销售的促进作用也有望增强，进而利好2024Q4家电公司收入业绩表现，其中大家电赛道龙头企业有望率先受益。
国泰君安指出，预计11月中旬2024年全国以旧换新家电部分资金池使用将达到70%。综合各地官方披露的补贴资金使用进度以及各省份家电品类销售增长表现，预计前期补贴落地较晚，资金使用偏低的地方会在Q4加速使用：扩大品类或进一步开放线上渠道。同时从宣传角度，知晓且参与国补的消费者也将逐步从一二线城市向三四线下沉。广大下沉市场拥有庞大且使用年限更长的存量家电，后续阶段将接力推动换新需求释放。
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